Do Promotional Products Really Boost Sales? Let's Dive Into the Data
by Angelane Cervantes on Aug 10, 2023
In the age of digital marketing, the traditional promotional product might seem like an antiquated concept. But, as the saying goes, old is gold. Many businesses swear by the efficacy of promotional products in boosting sales. Let's embark on a journey to explore the tangible impact these products have on sales, guided by data-driven insights and the expertise of Let Me Personalize.
The Power of Tangibility
Promotional products create a tangible connection between brands and their audience. Unlike fleeting digital ads, they leave a lasting physical reminder of a brand.
Stat Insight: According to the Advertising Specialty Institute, 85% of people who receive a promotional product can recall the advertiser's name. This impressive brand recall can lead to increased trust and, ultimately, sales.
Utility Breeds Exposure
The more useful a promotional product is, the more frequently it's used. This increased usage means more brand exposure.
Real-World Example: Think about a branded reusable water bottle. If a person uses it daily, they're reminded of your brand every time they take a sip. Not just them, others around them notice it too. Over a year, that's hundreds, if not thousands, of brand exposures from one single product!
Emotional Connections Lead to Loyalty
Brands aren't just logos; they evoke emotions. Giving a promotional product adds a personal touch that often leads to increased brand loyalty.
Stat Insight: A study by PPAI found that 79% of people feel appreciated when receiving promotional products, and 83% are more likely to do business with brands they've received promotional products from.
Promotional Products vs. Other Advertising Avenues
When compared to other advertising methods, promotional products stand out in cost-effectiveness.
Stat Insight: According to the same study by PPAI, the cost per impression for a promotional item is often less than that of digital advertising, TV, or print media.
The Let Me Personalize Perspective
At Let Me Personalize, we've seen firsthand the potential promotional products have in driving sales. Our journey with countless clients has reinforced our belief in their effectiveness. From small startups to well-established corporations, the feedback remains consistent: promotional products lead to increased brand awareness, loyalty, and yes, sales. They offer a unique blend of personal touch with wide-reaching brand exposure.
Promotional products aren't just about giving away freebies. They're strategic tools that, when used correctly, can significantly boost sales. Data and real-world experiences show their value in today's diverse marketing landscape. For brands considering leveraging promotional products, there's no time like the present. And for those looking for a trusted partner in this venture, Let Me Personalize stands ready to guide the way.